When luxury reaches mountain peaks
12 January 2018
Since the tracks, the view is impregnable on those from below. And for the elite, the mountain offers the ideal setting to reach the heights of luxury and pleasure. Housing through the outfits scratched, small accurate to the peaks of pomp.
Not so long ago, it was enough to choose your station to set the tone. From Gstaad to Courchevel via Klosters and Megève, the privileged skiers shared the most exclusive areas, giving the white mountain coat false airs of red carpet. Adorned by the Gotha and celebrities, these resorts seemed to benefit from an even rarer air and also offered the perfect setting to proudly wear furs and designer outfits. It was the time before, the time when ostentation was to be banned under penalty of making new rich, and where elegance rhymed with a certain restraint, pledge of good taste and coat of arms of good families.
A vision of chic swept away by the screaming luxury of the 90s and the emergence of a new class of new rich, spent in just a few weeks of relative poverty to a scandalous wealth thanks to the fall of the USSR and the rise of the United Arab Emirates. If the money does not smell, the petrodollars are them of a deep black, which, mixed with the pristine white snow-capped peaks, has redrawn the landscape of the mountains. Starting with the hotel offering, designed to satisfy the every wish of kings and queens of snow.
Synonymous with luxury, calm and pleasure, the Four Seasons hotel chain has just opened its first hotel at altitude, designed in collaboration with Edmond de Rothschild Heritage in the setting of Megève. Located on the heights of the resort, with a breathtaking view of the Arly valley and the Côte 2000 mountains, the hotel is the first to offer direct access to the slopes of Mont d'Arbois.
But above all, a helicopter safari. Or how to leave the chairlift to the common people and go to the top of Mont Blanc in search of virgin snow. An exclusive offer that has a price: from 1310 euros per night in a Deluxe room, the number of rides by helicopter being adapted according to the length of stay.
Movie buffs will not miss to be seduced by the very Wes Anderson atmosphere that emerges from the Kempinski Grand Hotel des Bains, St Moritz; while architecture enthusiasts can only melt away from the clean lines of the Tschuggen Grand Hotel in Arosa. And for those who would like to recreate the chalet atmosphere with panache, nothing better than the properties chosen by Consensio and promising to combine the conviviality of a chalet in the mountains with a 5-star hotel service. From Les Gets to Val d'Isère via Courchevel, Morzine or Méribel; one chooses from a range of properties all more elegant than the others, where the wood is mixed with the stone of the country and where one benefits from the landscape since the heated outdoor swimming pool. Luxury, calm and voluptuousness.
And not to stain in these immaculate properties, it is about knowing how to equip oneself. If fashion houses have long understood the need to offer designer winter sportswear, however, the rich newcomers will be left with the designer's material, the double C-stamped skis being more suitable for decoration. a chic resort shop only to the slopes.
To hit the mountain with a look towards the valley, we take inspiration from the gotha and jetset and let ourselves be seduced by chic and technical brands such as Moncler, Bogner and Canada Goose. Count around 1000 the jacket, all the same. Frosted, certainly, but being a snow star, it is priceless.