In Denmark: Lego House, the other realm of toys

26 January 2018

In Billund, Denmark, the Lego House has just opened. Bjarke Ingels (BIG) imagined a colorful building, directly inspired by the famous colored brick: the occasion was too beautiful!

Bjarke Ingels builds a building, he rarely does it in discretion. Inaugurated at the end of September, his last act of arms is no exception to the rule. The founder of BIG, one of the most powerful agencies of the moment, has flooded his Instagram to share photos of his Lego House. It is in Billund, in the west of Denmark, that was born in 1932 the small colored brick of the same name.

With this long history, the city has become, according to an image forged by the municipality and the famous brand, the "capital of children". When it came to making a museum celebrating the success of this universal game, the company was therefore very naturally turned to the child of the country who imagined "a village to play and learn, an urban space as much as of architecture ". On 12 000 m2, the construction of the Danish star is thus directly inspired by the Lego, stacking 21 parallelepipeds to give birth to a giant three-dimensional sculpture. The volumes intertwine, overlap, overhung by vast terraces whose bright colors come from the Lego palette.

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At the heart of the building, a large public square offers many opportunities for entry while focusing on the creative freedom of visitors. In this museum like no other, passionate children and nostalgic adults take full eyes thanks to a fiercely honed marketing. Hypnotizing XXL creations, dives into the history of the brand, spaces to experiment with an unlimited number of bricks: the visit is worth the detour.

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In addition to the exhibition galleries, there is a restaurant, playgrounds and the unmissable shop which will be difficult to leave with empty hands. Unlike the Legoland that can be found from New York to Dubai, the Lego House is not meant to be duplicated. Then head to Billund to discover the most photogenic building of the year!

Lego House. Ole Kirks Plads 1, 7190 Billund.

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